FIFA will release four NFT games and open a virtual replica stadium in the metaverse in honor of the ’22 World Cup.
FIFA has formally announced the release of four NFT games to commemorate this year’s World Cup, which will begin on November 20 in Qatar. This move is part of FIFA’s effort to broaden its Web3 strategy.
The first game was created in collaboration with Altered State Machine and is called AI League: FIFA World Cup Qatar 2022 Edition. A 4v4 casual football game is being played between characters that are controlled by AI. Players who correctly anticipate games in the FIFA World Cup Qatar 2022 can advance on leaderboards and take home both digital and tangible rewards.
The FIFA World Cup Qatar 2022 will be held at the Upland Metaverse, which was created by the metaverse real estate portal Upland. The FIFA World Cup’s official digital asset is available to players. Players will encounter a metaverse version of a World Cup Stadium in the game. Additionally, customers can purchase NFT souvenirs at the World Cup Village area, like scarves and footballs.
Matchday Challenge, another prediction game based on football cards, is also on the list.
The final match will be broadcast live on the smartphone app Phygtl at the FIFA World Cup Qatar 2022. They can “lift the golden ball easily in their virtual reality environment,” because it feels so genuine.
The news follows EA Sports’ 30 year breakup with FIFA, the world’s governing organization of soccer. Gianni Infantino, the president of FIFA, announced in a statement in May that the organization will continue to work with other studios and publishers to create more games that wear the FIFA name.
“I can assure you that the only authentic, real game that has the FIFA name will be the best one available for gamers and football fans,” Infantino wrote. “The FIFA name is the only global, original title. FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on – the constant is the FIFA name and it will remain forever and remain THE BEST.”
Next year, EA will rebrand its FIFA series as EA Sports FC and is expected to begin “a new era” in July 2023.
In July, FIFA filed a Web3 trademark application for FIFA 2026, which covers virtual goods and services such as digital currency and virtual clothing.